Technology
teamwork
setting the turf

Top down or bottom up? To us this is a question that asks which part of the painting is most important. The answer is obviously “The whole”. Every part is adding up to the entire picture.

For us, it begins with observations at all levels. Ability to carry deep observations by free flow of information is the heart of our managerial approach. Thereafter, deep thinking and teamwork at every level and addressing the why behind each dot observed (in a bottom up information flow) leads to a blueprint.  This is then executed in a cohesive top down team approach. From strategic planning to tactical execution is a holistically integrated process. In our opinion reliance on one leg predominantly (top down or bottom up) will significantly compromise quality over a period of time.

As our name reflects we believe in being a deeply thoughtful, open minded curious observer with a zest for constant learning and evolving to higher levels. A basic knowledge of notes is essential to compose great music, similarly mastering what happened in the past is essential for us to perform. Still the future is never fully known or precisely predictable.  Pure reliance on the past without deep understanding of context will always lead to surprises. Our approach hence constantly questions the why behind every meaningful observation or dot in the deepest ways possible. The understanding of “why”, is constantly tested for deviations and refined by ongoing observations.

In summary, the path is of observation and understanding the context first. Thereafter, establish a hypothesis which is monitored constantly by further observations for deviations or confirmations. Eventually this leads to constant evolution into higher levels of understanding and awareness.